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Feb 11
2009

Learning Curve in the social media

Posted by: mark

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As a FaceBook user since 2007, I have always been interested in weaving social networking into the Learning Curve marketing mix.  But if I am honest, I have probably been of the opinion that it is more effort than it’s worth. Furthermore, along with the majority of my generation, I have found the open broadcast nature of status updates just a little uncomfortable.  After all, who really wants to know what I ate for breakfast!  Indeed, I have only just begun to feel at ease writing my Learning Curve blog.

However, I have become a recent convert to Twitter and suddenly a very powerful lightbulb has burst to life in my head.  The possibilities offered by social networking to a company like Learning Curve are boundless and incredibly exciting.  It gives us the opportunity to provide our customers and clients with regular updates about the company and products, in a way that is part of their daily data feed.  The key of course is to provide informaton that is of genuine interest to schools, teachers and parents; information which rises above the signal noise.

I am convinced that Twitter and other similar Web 2.0 applications are going to transform the communications landscape for companies like ours, and whilst we are not exactly the first on the bandwagon, it’s clear that we must jump on now or be left behind.

Learning Curve Education on Twitter: http://twitter.com/lcurve

Mark Cunningham on Twitter: http://twitter.com/cunniman

 


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